The most important aspect of public relations is writing. Through out school we relentlessly practice writing well. One thing that I wish I practiced more is how to write in different voices for different clients. This becomes even more crucial when you have clients in a different cultural area than you are used to.
Although they help me tremendously, working for The Scene Marketing Group I get to write content for a number of different clients with all different voices. On top of writing for different groups with different voices, all these clients are located in Portland, so they have the Portland touch to the writing voice as well.
Portland is sassy.
Coming from Eugene to the hipster land that is Portland, there is a completely different tone of voice.
Like all writing the trick to learning how to write for different clients is to read what is already written, unless you have a new client and can use whatever voice you want.
For instance, I was assigned to write for a women’s group and lets be honest I don’t know where to even begin writing in the voice of a women’s group. So, I read everything that was written for the group and began understanding the voice.
I don’t by any stretch of the imagination think I am fluent in that voice, but I think I may have at least passed as a lady.
If you are reading this and looking to get into the field of public relations, please start practicing now to write in the voices you are not as comfortable with because it will be very valuable for you in the future.
If you have any stories or advice please feel free to comment! Thank you.