PR pros. Among the great speakers of the CMD panel was Kevin Murphy, the director of digital strategies. He brought up an excellent point that was so simple and straightforward that it stuck in my head; do whatever you can to make it easier for the client.
As he said, “make it so the client can feel comfortable going home by six.”
Now I didn’t understand this at first and after a little explaining the idea sunk in and has stuck in my head ever since. For those of you who don’t know what this means I’ll clue you in. The idea is that you should stay one step ahead of your client and make their job as easy as possible so they don’t have to worry about anything at the end of the day and can feel free to go home without the chance of something going awry.
This will not only lead to a better PR campaign, but also a happier client.
I thought about ways to make life a little easier for the clients of The Scene Marketing Group, and I came up with nothing until I had my weekly meeting with Shannon Pratuch, the CEO of The Scene Marketing Group. Shannon let me in on an excellent simple tip, and I think this is the answer to Murphy’s gem of a tip. Shannon said, “In public relations you have to be proactive and reactive.”
Again this might not make sense, but what she means is that you have to be proactive and have an organized plan detailing the campaign and be reactive to new and unforeseen opportunities that may arise.
If you can manage to accomplish this yin and yang aspect to public relations, you will fulfill Murphy’s key to success (maybe a new public relations theory?) not to be confused with Murphy’s Law.
If you have any other ideas to make your client happy please feel free to comment.
Thanks for reading!