Last Friday I was told some great advice for writing press releases. Think like a reporter. Put the most newsworthy information first. Reporters do not have time to read a full release, so give them the goods within the first two sentences. Although this idea has been drilled into my head since I entered the School of Journalism and Communication, I finally realized how important this is. This tip becomes even more important now that there are less news media folks in the world today.
We as public relations practitioners are essentially working against each other to gain the attention of the news outlets we are trying to reach. The competition is steep and we are all trying to find different ways of gaining coverage.
There are email sites, press release wires, social media releases, email blasts and countless other connections to the media but which one works best for you? Which outlet creates do reporters respond to more?
Please feel free to comment if you have any suggestions. Thanks for reading.