Todd Defren’s blog is used on a regular basis in this blog. If this bugs you please let me know, otherwise read on because he has done it again with another great post.
In Defren’s, head honcho of SHIFT Communication, last post to his blog PR Squared he writes about how public relations writing is filled with jargon terms that we should avoid. He said, “So many of the words we use to make plain English sound more exciting wind up sucking the life out of written expression.”
Now that I am in an internship at The Scene Marketing Group where I am doing real life writing work, I realized I write in a more confusing way when I use jargon terms just to look like I know what I’m talking about. Readers are happy when their literature is easy to read without a lot of jargon fluff.
This can contribute to reporters reading your press release because it’s quick, email blasts actually being opened because the subject line doesn’t confuse them even more, and social media followers won’t hit the “unlike” button because they are tired of seeing words that don’t need to be in a sentence like show-stopper, face time or learnings.
So how do we combat the jargon-filled writing debacle?
Jargon Word Unsucked Word
Unsuck-It is helpful, hilarious and somewhat risque, so viewers be warned.
In conclusion, Defren brings up the point that jargon-filled writing is difficult to read and can make your audience less likely to continue reading. Whether it is readers for your personal blog, social media or content from your business, lets help each other out and use some plain language.
Do you have any other ideas or examples of how to avoid jargon? Please feel free to comment!
Thanks for reading.