From my experience, many aspiring public relations students want to venture into event planning. I never really thought of what it means to be an event planner and furthermore, I never realized how difficult it really is.
I never understood what it takes to put on a well planned event. As embarrassing as it is, my image of event planners comes from the movies. I have no experience in event planning, and the only real experience I have with events is doing odd jobs for the event planner to help it go smoothly.
Thanks to my internship at The Scene Marketing Group, this last weekend I had a chance to see the final product of a well planned event. The Scene Marketing Group‘s Rindi Zavodsky, event planner extraordinaire, was in the middle of the detailed planning for Mountains to Metro, a nonprofit event for the Chehalem Mountains and Ribbon Ridge AVA wineries, when I began at The Scene Marketing Group.
Being around Zavodsky in the office I listened and was kept up-to-date on all the details of the event. This is where my image of event planning quickly turned the corner.
Zavodsky managed hundreds of people, made thousands of calls and worked countless hours to complete this event. She had to think of everything from the garbage and photography to finding the disc jockey, restaurants and site. She managed the social media, the ticket service, printing and everything else you could possible think of.
At the day of the event, I found it incredible that after all of her planning, the Mountains to Metro last Friday seemed as if it was running itself. It was amazing to see it all come together and that ninety percent of the event was in the planning, and the last ten percent was the event itself. There were a few minor hitches, but Zavodsky quickly saw the issue, found the solution and made the change.
After Mountains to Metro I have a new found image for event planners. To be able to think of everything you will need months in advance, and then have everything run the way you thought it would be is an incredible skill to have.
Although extremely stressful, the rewards of seeing your event run smoothly and have guests openly approve has to be an amazing feeling.
If you have any advice, comments or thoughts about Mountains to Metro, event planning or anything else you want to chat about, please feel free to comment.
Thank you for reading.