Category Archives: Public Relations

Is it Possible to be an Upper-Level Intern?

As an intern for The Scene Marketing Group, I get to do more than most interns I know. They give me responsibilities that cover everything from social media management to writing press releases, doing design work to creating entire public … Continue reading

Posted in Internship, Public Relations, Social Media, Video Production, Writing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Understanding ROI in 6 Steps – Communicators Conference 2011

Last Wednesday (I know this is beginning to be less timely) I attended the PRSA Communicators Conference at the Governor Hotel. The conference was filled with great PR pros to talk to, listen to and learn from. My personal favorite … Continue reading

Posted in Client Relations, Measurement, Public Relations, Social Media, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Event Planner Extraordinaire Make Events Look Easy

From my experience, many aspiring public relations students want to venture into event planning. I never really thought of what it means to be an event planner and furthermore, I never realized how difficult it really is. I never understood … Continue reading

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Jargon-Filled Writing Be Gone With You!

Todd Defren’s blog is used on a regular basis in this blog. If this bugs you please let me know, otherwise read on because he has done it again with another great post. In Defren’s, head honcho of SHIFT Communication, … Continue reading

Posted in Client Relations, communication, Companies, Public Relations, Strategy, Writing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Which Press Release Outlet Works Best for You?

Last Friday I was told some great advice for writing press releases. Think like a reporter. Put the most newsworthy information first. Reporters do not have time to read a full release, so give them the goods within the first … Continue reading

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Twitter is Just Conversation

There are over 200 million Twitter accounts. This number is huge. There are over 200 million potential eyes on your company. This is awesome. This also means there are over 200 million other people competing for the same space. This … Continue reading

Posted in Companies, Public Relations, Social Media, Strategy | Tagged , , , , , , , | 2 Comments

The Trick to Making Public Relations Clients Happy

Earlier this week I got the opportunity to tour the CMD Agency in Portland with the PRSA New Pros group. The tour itself was interesting and I got to speak with some extraordinary PR pros. Among the great speakers of … Continue reading

Posted in Client Relations, Public Relations | Tagged , , , , , , , , , , , , , , , | 7 Comments

Using Different Voices in Public Relations

The most important aspect of public relations is writing. Through out school we relentlessly practice writing well. One thing that I wish I practiced more is how to write in different voices for different clients. This becomes even more crucial … Continue reading

Posted in Public Relations, Writing | Tagged , , , , , , , , , , , , , , | 8 Comments

The Scene has Changed and Life is Good

I am attending the senior experience through the University of Oregon in Portland, and about three weeks ago I began interning for an excellent public relations and marketing company, The Scene Marketing Group. They specialize in social media practices, but … Continue reading

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Public Relations Promotion for the School of Journalism and Communication

This is a video promoting the public relations program in the School of Journalism and Communication at the University of Oregon my group created for my J452 class last term. The movie features: Claire Tonneson, Jordan Cox, John Mitchell, Austin … Continue reading

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