Category Archives: Strategy

From the Intern’s Point of View: Six Tips to Finding Bloggers

Last Friday marked the first month of my internship at CMD. I get the opportunity work on excellent projects, doing awesome things and with some pretty cool people. Much of my time is devoted to research. More specifically, I spend … Continue reading

Posted in google reader, Research, Social Media, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

5 Video Interviewing Tips to Help Your Editing

It may not be traditional public relations, but video production and more importantly video interviewing are great skills to know.  My campaigns class client happens to be the Portland Senior Experience, and we are creating videos of past PDXSX’ers. This … Continue reading

Posted in communication, Social Media, Strategy, Technology, Video Production | Tagged , , , , , , , , , , | 1 Comment

Understanding ROI in 6 Steps – Communicators Conference 2011

Last Wednesday (I know this is beginning to be less timely) I attended the PRSA Communicators Conference at the Governor Hotel. The conference was filled with great PR pros to talk to, listen to and learn from. My personal favorite … Continue reading

Posted in Client Relations, Measurement, Public Relations, Social Media, Strategy | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Event Planner Extraordinaire Make Events Look Easy

From my experience, many aspiring public relations students want to venture into event planning. I never really thought of what it means to be an event planner and furthermore, I never realized how difficult it really is. I never understood … Continue reading

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Jargon-Filled Writing Be Gone With You!

Todd Defren’s blog is used on a regular basis in this blog. If this bugs you please let me know, otherwise read on because he has done it again with another great post. In Defren’s, head honcho of SHIFT Communication, … Continue reading

Posted in Client Relations, communication, Companies, Public Relations, Strategy, Writing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Which Press Release Outlet Works Best for You?

Last Friday I was told some great advice for writing press releases. Think like a reporter. Put the most newsworthy information first. Reporters do not have time to read a full release, so give them the goods within the first … Continue reading

Posted in Public Relations, Strategy, Writing | Tagged , , , , , , , , | 2 Comments

Twitter is Just Conversation

There are over 200 million Twitter accounts. This number is huge. There are over 200 million potential eyes on your company. This is awesome. This also means there are over 200 million other people competing for the same space. This … Continue reading

Posted in Companies, Public Relations, Social Media, Strategy | Tagged , , , , , , , | 2 Comments