Tag Archives: measurement

Understanding ROI in 6 Steps – Communicators Conference 2011

Last Wednesday (I know this is beginning to be less timely) I attended the PRSA Communicators Conference at the Governor Hotel. The conference was filled with great PR pros to talk to, listen to and learn from. My personal favorite … Continue reading

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Respect Starts with the Basics

“We are all, as an (public relations) industry, still widely perceived as witless, disrespectful spambots.” – Todd Defren in his blog post Only As Strong As The Weakest Link. In this post Defren is pointing out that public relations practitioners’ … Continue reading

Posted in Measurement, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment