Tag Archives: pr

Is it Possible to be an Upper-Level Intern?

As an intern for The Scene Marketing Group, I get to do more than most interns I know. They give me responsibilities that cover everything from social media management to writing press releases, doing design work to creating entire public … Continue reading

Posted in Internship, Public Relations, Social Media, Video Production, Writing | Tagged , , , , , , , , , , , , , , , , , , , , | 3 Comments

Which Press Release Outlet Works Best for You?

Last Friday I was told some great advice for writing press releases. Think like a reporter. Put the most newsworthy information first. Reporters do not have time to read a full release, so give them the goods within the first … Continue reading

Posted in Public Relations, Strategy, Writing | Tagged , , , , , , , , | 2 Comments

The Trick to Making Public Relations Clients Happy

Earlier this week I got the opportunity to tour the CMD Agency in Portland with the PRSA New Pros group. The tour itself was interesting and I got to speak with some extraordinary PR pros. Among the great speakers of … Continue reading

Posted in Client Relations, Public Relations | Tagged , , , , , , , , , , , , , , , | 7 Comments

Using Different Voices in Public Relations

The most important aspect of public relations is writing. Through out school we relentlessly practice writing well. One thing that I wish I practiced more is how to write in different voices for different clients. This becomes even more crucial … Continue reading

Posted in Public Relations, Writing | Tagged , , , , , , , , , , , , , , | 8 Comments

Public Relations Promotion for the School of Journalism and Communication

This is a video promoting the public relations program in the School of Journalism and Communication at the University of Oregon my group created for my J452 class last term. The movie features: Claire Tonneson, Jordan Cox, John Mitchell, Austin … Continue reading

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Twitter Makes News Broadcast Obsolete

Twitter sends 140 character stories around the world instantly. News broadcasts send 30 second stories around the region during the five, seven and ten o’clock reports. News broadcasting is hardly instantaneous. An interesting situation came to me last Wednesday during … Continue reading

Posted in Public Relations, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , | 5 Comments

Respect Starts with the Basics

“We are all, as an (public relations) industry, still widely perceived as witless, disrespectful spambots.” – Todd Defren in his blog post Only As Strong As The Weakest Link. In this post Defren is pointing out that public relations practitioners’ … Continue reading

Posted in Measurement, Public Relations | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Could Technology Be the Savior of Traditional Media?

I went to visit my sister at The Scene Marketing Group last weekend, and she presented me with what I thought to be an ordinary magazine. She explained to me that it was the first issue of Beer West magazine. … Continue reading

Posted in Public Relations, Technology | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 8 Comments

Going Above and Beyond Learning the Fundamentals

The job industry today is saturated with recently graduated and soon to graduate college students. As public relations students, we are expected to have three internships, have a side job, join school clubs such as PRSSA, take a 20 credit … Continue reading

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A Times They Are A Changing

This blog was originally created for the Gateway series of classes for the School of Journalism and Communication, and now I will be using this blog for my J452 class. This blog is now about everything to do with public … Continue reading

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